Harps Food Stores is moving forward with HarvestHold Fresh, the postharvest solution from Verdant Technologies, following a successful broccoli pilot conducted in collaboration with grower partner Ocean Mist Farms that delivered measurable gains in broccoli quality and retail sell-through across its iceless broccoli supply chain.

“We care deeply about feeding families, not landfills,” said Mike Roberts, vice president of produce operations at Harps. “This HarvestHold pilot demonstrates that investing in produce freshness delivers real value for the business. We saw better-looking broccoli and higher sell-through in stores. This is exactly the kind of innovation we look for.”

This Harps announcement, alongside recent HarvestHold adoption in foodservice, signals a broader industry shift: To consistently deliver a great customer experience with iceless broccoli, temperature control isn’t enough. HarvestHold Fresh helps iceless broccoli stay fresher longer, so quality holds up and shrink goes down.