Florets command a premium price, but they’re also one of the most perishable items in produce. Whether you’re floretting at harvest or processing crowns after cooling and storage, quality degradation starts immediately. Color fades, cut ends oxidize, and florets lose the crisp turgidity that signals freshness to buyers and consumers.

HarvestHold Fresh® protects your investment every step of the way. Apply it to crowns before storage, or to fresh-cut florets before bagging. Either way, you’re locking in the quality attributes that matter most. Florets stay vibrant green, cut ends remain fresh-looking, and firmness holds through days of handling, transport, and retail display.

Stay a cut above with longer-lasting florets that look (and feel) as good as the day they were picked.