PROVEN RESULTS ON

BROCCOLI
CROWNS

Break The Ice Upgrade Quality

gloved-hands-holding-broccoli

Ditch The Ice,
Save On Shipping IMPROVE WORKER SAFETY AND MAXIMIZE PROFITS BY ELIMINATING ICE.

Shipping produce with ice isn’t just messy. It’s also costly and risky. Melted ice can create slip hazards, saturate product boxes, and add unnecessary weight. In fact, ice can account for up to half the weight of a broccoli box, nearly doubling shipping costs.

The Benefits Are Clear

Broccoli crowns in a line drawing of a truck

<img decoding="async" width="274" height="274" data-tf-not-load src="https://harvesthold.com/wp-content/uploads/2025/12/efficient-shipping.png" class="wp-post-image wp-image-1387" title="efficient-shipping" alt="Broccoli crowns in a line drawing of a truck" srcset="https://harvesthold.com/wp-content/uploads/2025/12/efficient-shipping.png 274w, https://harvesthold.com/wp-content/uploads/2025/12/efficient-shipping-150x150.png 150w" sizes="(max-width: 274px) 100vw, 274px" />

Cut transportation costs by reducing load weight

Broccoli crowns in a line drawing of a cardboard box

<img decoding="async" width="274" height="274" data-tf-not-load src="https://harvesthold.com/wp-content/uploads/2025/12/drier-boxes.png" class="wp-post-image wp-image-1385" title="drier-boxes" alt="Broccoli crowns in a line drawing of a cardboard box" srcset="https://harvesthold.com/wp-content/uploads/2025/12/drier-boxes.png 274w, https://harvesthold.com/wp-content/uploads/2025/12/drier-boxes-150x150.png 150w" sizes="(max-width: 274px) 100vw, 274px" />

Improve handling with lighter, drier boxes

Broccoli crowns in a line drawing of a circle with arrows

<img decoding="async" width="274" height="274" data-tf-not-load src="https://harvesthold.com/wp-content/uploads/2025/12/lower-environmental-impact.png" class="wp-post-image wp-image-1389" title="lower-environmental-impact" alt="Broccoli crowns in a line drawing of a circle with arrows" srcset="https://harvesthold.com/wp-content/uploads/2025/12/lower-environmental-impact.png 274w, https://harvesthold.com/wp-content/uploads/2025/12/lower-environmental-impact-150x150.png 150w" sizes="(max-width: 274px) 100vw, 274px" />

Lower environmental impact through more efficient shipping

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<img decoding="async" width="103" height="101" data-tf-not-load title="tape-image" alt="tape-image" data-src="https://harvesthold.com/wp-content/uploads/2025/11/tape-image.png" class="wp-post-image wp-image-1217 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" width="103" height="101" data-tf-not-load title="tape-image" alt="tape-image" data-src="https://harvesthold.com/wp-content/uploads/2025/11/tape-image.png" class="wp-post-image wp-image-1217 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" width="103" height="101" data-tf-not-load title="tape-image" alt="tape-image" data-src="https://harvesthold.com/wp-content/uploads/2025/11/tape-image.png" class="wp-post-image wp-image-1217 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" width="103" height="101" data-tf-not-load src="https://harvesthold.com/wp-content/uploads/2025/11/tape-image.png" class="wp-post-image wp-image-1217" title="tape-image" alt="tape-image">

tape-image

<img decoding="async" width="103" height="101" data-tf-not-load title="tape-image" alt="tape-image" data-src="https://harvesthold.com/wp-content/uploads/2025/11/tape-image.png" class="wp-post-image wp-image-1217 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" width="103" height="101" data-tf-not-load title="tape-image" alt="tape-image" data-src="https://harvesthold.com/wp-content/uploads/2025/11/tape-image.png" class="wp-post-image wp-image-1217 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" width="103" height="101" data-tf-not-load title="tape-image" alt="tape-image" data-src="https://harvesthold.com/wp-content/uploads/2025/11/tape-image.png" class="wp-post-image wp-image-1217 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" width="103" height="101" data-tf-not-load src="https://harvesthold.com/wp-content/uploads/2025/11/tape-image.png" class="wp-post-image wp-image-1217" title="tape-image" alt="tape-image">

Hands holding broccoli in a grocery store

<img decoding="async" width="607" height="529" data-tf-not-load src="https://harvesthold.com/wp-content/uploads/2025/12/hands-holding-broccoli.png" class="wp-post-image wp-image-1391" title="hands-holding-broccoli" alt="Hands holding broccoli in a grocery store" srcset="https://harvesthold.com/wp-content/uploads/2025/12/hands-holding-broccoli.png 607w, https://harvesthold.com/wp-content/uploads/2025/12/hands-holding-broccoli-300x261.png 300w" sizes="(max-width: 607px) 100vw, 607px" />

Quality Broccoli
Made Easy GIVE YOUR BUSINESS A FRESH EDGE BY SETTING A NEW STANDARD FOR POSTHARVEST QUALITY.

If you’ve already gone iceless with broccoli crowns and bunches, HarvestHold Fresh® takes quality and profitability a step further. This simple solution keeps broccoli fresher for longer by maintaining shelf-life, reducing weight loss, and preserving appearance.

The Results Speak For Themselves

Broccoli crowns on a line drawing of a scale

<img decoding="async" width="274" height="274" data-tf-not-load src="https://harvesthold.com/wp-content/uploads/2025/12/reduced-load-weight.png" class="wp-post-image wp-image-1397" title="reduced-load-weight" alt="Broccoli crowns on a line drawing of a scale" srcset="https://harvesthold.com/wp-content/uploads/2025/12/reduced-load-weight.png 274w, https://harvesthold.com/wp-content/uploads/2025/12/reduced-load-weight-150x150.png 150w" sizes="(max-width: 274px) 100vw, 274px" />

Retain weight to protect margins

Broccoli crowns with line drawn stars

<img decoding="async" width="274" height="274" data-tf-not-load src="https://harvesthold.com/wp-content/uploads/2025/12/improve-appearance.png" class="wp-post-image wp-image-1393" title="improve-appearance" alt="Broccoli crowns with line drawn stars" srcset="https://harvesthold.com/wp-content/uploads/2025/12/improve-appearance.png 274w, https://harvesthold.com/wp-content/uploads/2025/12/improve-appearance-150x150.png 150w" sizes="(max-width: 274px) 100vw, 274px" />

Improve appearance for stronger customer appeal

Broccoli crowns with a line drawn award ribbon

<img decoding="async" width="274" height="274" data-tf-not-load src="https://harvesthold.com/wp-content/uploads/2025/12/protect-margins.png" class="wp-post-image wp-image-1395" title="protect-margins" alt="Broccoli crowns with a line drawn award ribbon" srcset="https://harvesthold.com/wp-content/uploads/2025/12/protect-margins.png 274w, https://harvesthold.com/wp-content/uploads/2025/12/protect-margins-150x150.png 150w" sizes="(max-width: 274px) 100vw, 274px" />

Increase basket value through higher-quality produce

tape-image

<img decoding="async" width="103" height="101" data-tf-not-load title="tape-image" alt="tape-image" data-src="https://harvesthold.com/wp-content/uploads/2025/11/tape-image.png" class="wp-post-image wp-image-1217 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" width="103" height="101" data-tf-not-load title="tape-image" alt="tape-image" data-src="https://harvesthold.com/wp-content/uploads/2025/11/tape-image.png" class="wp-post-image wp-image-1217 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" width="103" height="101" data-tf-not-load title="tape-image" alt="tape-image" data-src="https://harvesthold.com/wp-content/uploads/2025/11/tape-image.png" class="wp-post-image wp-image-1217 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" width="103" height="101" data-tf-not-load src="https://harvesthold.com/wp-content/uploads/2025/11/tape-image.png" class="wp-post-image wp-image-1217" title="tape-image" alt="tape-image">

tape-image

<img decoding="async" width="103" height="101" data-tf-not-load title="tape-image" alt="tape-image" data-src="https://harvesthold.com/wp-content/uploads/2025/11/tape-image.png" class="wp-post-image wp-image-1217 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" width="103" height="101" data-tf-not-load title="tape-image" alt="tape-image" data-src="https://harvesthold.com/wp-content/uploads/2025/11/tape-image.png" class="wp-post-image wp-image-1217 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" width="103" height="101" data-tf-not-load title="tape-image" alt="tape-image" data-src="https://harvesthold.com/wp-content/uploads/2025/11/tape-image.png" class="wp-post-image wp-image-1217 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" width="103" height="101" data-tf-not-load src="https://harvesthold.com/wp-content/uploads/2025/11/tape-image.png" class="wp-post-image wp-image-1217" title="tape-image" alt="tape-image">

Deliver Better Business Benefits With Broccoli

Better Turgidity

<img decoding="async" data-tf-not-load data-no-script src="https://harvesthold.com/wp-content/uploads/2025/12/better-turgidity-420x264.png" width="420" height="264" class="wp-post-image wp-image-1399" title="better-turgidity" alt="Better Turgidity " srcset="https://harvesthold.com/wp-content/uploads/2025/12/better-turgidity-420x264.png 420w, https://harvesthold.com/wp-content/uploads/2025/12/better-turgidity-300x189.png 300w, https://harvesthold.com/wp-content/uploads/2025/12/better-turgidity.png 435w" sizes="(max-width: 420px) 100vw, 420px" />

Better Turgidity

21-day-old iceless broccoli crowns and bunches treated with HarvestHold Fresh® were identical to 15-day-old untreated iced broccoli.

CA Grower Trial, Santa Maria, 2022

Longer-Lasting Color

<img decoding="async" data-tf-not-load data-no-script src="https://harvesthold.com/wp-content/uploads/2025/12/longer-lasting-color-420x264.png" width="420" height="264" class="wp-post-image wp-image-1405" title="longer-lasting-color" alt="Longer-Lasting Color" srcset="https://harvesthold.com/wp-content/uploads/2025/12/longer-lasting-color-420x264.png 420w, https://harvesthold.com/wp-content/uploads/2025/12/longer-lasting-color-300x189.png 300w, https://harvesthold.com/wp-content/uploads/2025/12/longer-lasting-color.png 435w" sizes="(max-width: 420px) 100vw, 420px" />

Longer-Lasting Color

HarvestHold Fresh® extended marketable color of broccoli crowns and bunches by 4 – 7 days.

CA Grower Trial, Salinas, 2022

Cut-End Quality

<img decoding="async" data-tf-not-load data-no-script src="https://harvesthold.com/wp-content/uploads/2025/12/cut-end-quality-420x264.png" width="420" height="264" class="wp-post-image wp-image-1401" title="cut-end-quality" alt="Cut-End Quality" srcset="https://harvesthold.com/wp-content/uploads/2025/12/cut-end-quality-420x264.png 420w, https://harvesthold.com/wp-content/uploads/2025/12/cut-end-quality-300x189.png 300w, https://harvesthold.com/wp-content/uploads/2025/12/cut-end-quality.png 435w" sizes="(max-width: 420px) 100vw, 420px" />

Cut-End Quality

Cut-end quality of broccoli crowns and bunches improved by 45% when treated with HarvestHold Fresh®.

University of Florida, 2022

Weight Retention

<img decoding="async" data-tf-not-load data-no-script src="https://harvesthold.com/wp-content/uploads/2025/12/weight-retention-420x263.png" width="420" height="263" class="wp-post-image wp-image-1407" title="weight-retention" alt="Weight Retention" srcset="https://harvesthold.com/wp-content/uploads/2025/12/weight-retention-420x263.png 420w, https://harvesthold.com/wp-content/uploads/2025/12/weight-retention-300x188.png 300w, https://harvesthold.com/wp-content/uploads/2025/12/weight-retention.png 435w" sizes="(max-width: 420px) 100vw, 420px" />

Weight Retention

Weight retention of iceless broccoli crowns and bunches improved by 32% when treated with HarvestHold Fresh®.

CA Grower Trial, Salinas, 2022

Higher Nutritional Value

<img decoding="async" data-tf-not-load data-no-script src="https://harvesthold.com/wp-content/uploads/2025/12/higher-nutritional-value-420x262.png" width="420" height="262" class="wp-post-image wp-image-1403" title="higher-nutritional-value" alt="Higher Nutritional Value" srcset="https://harvesthold.com/wp-content/uploads/2025/12/higher-nutritional-value-420x262.png 420w, https://harvesthold.com/wp-content/uploads/2025/12/higher-nutritional-value-300x188.png 300w, https://harvesthold.com/wp-content/uploads/2025/12/higher-nutritional-value.png 435w" sizes="(max-width: 420px) 100vw, 420px" />

Higher Nutritional Value

Treated broccoli crowns and bunches had higher amounts of chlorophyll and Vitamin C.

Science Direct

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